Titleist is golf’s undisputed leader when it comes to golf balls and has owned that distinction for some time now.
Its domination of the golf ball market since 2000 has been driven by the success of Pro V1 and Pro V1x, which are the most popular premium balls in golf and the most played balls in professional golf by a wide margin.
But Titleist has more than just Pro V1 and Pro V1x to offer players, and it has made it a priority to seek an industry-leading position in every golf ball category.
“Our goal ultimately with every golf ball that we bring to market is to deliver best-in-class performance in every segment that we compete,” said Michael Mahoney, Titleist Vice President of Golf Ball Marketing. “We know that golfers have preferences, preferences including price, preferences including color, preferences including feel. We try to give golfers options at different price points throughout the line.”
Here’s a look at the different options that Titleist currently has to offer, including some of the key performance attributes of each ball:
As mentioned above, Pro V1 and Pro V1x have been the game’s dominant premium golf balls for nearly two decades. In January of 2017, Titleist released new versions of each ball, with a major focus being improved aerodynamics and a more stable ball flight in all conditions. Additionally, the Pro V1 underwent some significant performance changes and Tour play is now split nearly 50-50 between it and the Pro V1x, where previously Pro V1x got the majority of professional play. Both balls offer exceptional distance off the tee and tremendous greenside control. Where they differ, however, is when it comes to feel and flight. The Pro V1 will have the slightly softer feel of the two balls and offer a slightly lower trajectory on full shots when compared to the firmer and higher-flying Pro V1x.
Mahoney says: “Pro V1 and Pro V1x, we believe they’re the best performing golf balls for any golfer who wants to play their best. They have the most advanced technology we bring to market. They offer us the opportunity to give a product to golfers that we think helps them score better, so we recommend the vast majority of golfers be fit into Pro V1 and Pro V1x based on that.”
In terms of its category, the Velocity would best qualify as a distance ball, and providing exceptional distance is what it was specifically designed to do. That distance is made possible by a large LSX core that promotes faster ball speeds on all shots. Additionally, the 328 dimple design and new, thinner NaZ2 cover combine to give players higher launch conditions that help improve carry distance and stopping power.
Mahoney says: “Velocity, just what it sounds like. We position it as power for distance. It’s a golf ball that is long and long on every single shot. It delivers very low spin, very consistent flight, and very long distance whether you’re talking about off the tee, with your irons, and even on your short irons into the green.”
Quality Control Across the Board
While there are notable differences in the price points of the different balls that Titleist has to offer, as well as the performance attributes that they’ll deliver, one thing that golfers can expect no matter what they ball they choose to play is a quality, consistent product.
And that will never change as long as Titleist is in the golf ball business.
“What we like to say is they all have to earn the Titleist script,” said Frederick Waddell, Senior Manager of Titleist Golf Ball Product Management. “That is certainly a performance measurement. All of these golf balls are best in class. We manufacturer all of our golf balls ourselves, and that allows us to keep a very tight control over the quality. They have to be Titleist quality.”