Golfers know ECCO as the brand that invented the spikeless golf shoe. After all, they made their first pair of golf shoes in 1994 and haven’t looked back. But this company has been around far longer than that and they have an incredible story to tell.
ECCO began in Denmark back in 1963. They were founded by Karl Toosbury on the philosophy of “control the process, control the quality.” By doing that, ECCO ensures every pair meets their standard of maximum comfort, fit, and performance. That’s important when your product is available in 93 markets worldwide, selling 200,000 pairs of shoes annually.
When they say the entire process is controlled in-house, it truly is. ECCO begins by doing research and development on their own leather. Then they tan the raw leather in one of their four tanneries across the world. This allows them to completely control the quality of the leather that goes into every pair of shoes.
This is where we’re introduced to one of ECCO’s signature technologies: Hydromax. During the tanning process, the leather is treated with Hydromax technology to make it highly water-resistant while remaining durable and breathable. It keeps the leather from hardening when it gets wet and dries to extend the life of the leather as well. Waterproofing is important to golfers and ECCO’s process allows them to do it better.
From there, every pair of shoes is manufactured in one of six family-owned factories, allowing ECCO to make their footwear under the strictest quality control guidelines. ECCO’s Thomas Dixon told us, “We make our own shoes and that’s it, from the leather-making on down. We make our shoes in-house and we completely own the process.”
Golfers who have tried ECCO shoes know all about how comfortable they are and how long they last. What makes ECCO’s shoes so durable? In the factories, they’re put together by an injection process, eliminating the use of cement or glue. The upper and the outsole unit are chemically bonded in a mold using polyurethane.
This process provides four main benefits:
1. A watertight seal between the midsole and upper
2. Incredible flexibility in a lightweight shoe
3. Integrated shock absorption
4. An anatomically-correct fit for ideal comfort right out of the box
ECCO prides itself on creating loyal customers. Golfers who try their shoes often come back time and again when they need a new pair. It is that quality, attention to detail, comfort, and fit that keeps them coming back. ECCO’s reputation is built on using premium materials, completely owning the shoe-making process in order to meet their demanding standards, and providing maximum comfort and performance. And with 39 styles available, TGW offers one of the largest selections of ECCO golf shoes online. Now is the perfect time to try a pair as a new season begins. Find out what sets ECCO apart with quality, comfort, and performance.