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Q & A
Titleist is out with its new 718 line of irons, and while there are six models in all for players to choose from it’s the AP3 that is garnering the most attention, as it’s brand new to the Titleist lineup. That the AP3 is brand new, however, is only one of the reasons why this iron is drawing plenty of attention. It’s also receiving significant interest thanks to an impressive technology story. Most notably, the AP3 mid and long irons are a hollow blade construction, which allowed engineers to create a low, deep CG position that makes the longer irons extremely forgiving and easy to launch. Weight also has been pushed to the perimeter of the clubhead to further increase MOI, and the construction approach enabled a thinner clubface that’s creating more ball speed and distance. Additionally, the long and mid irons feature a slightly longer blade length and tungsten weighting in the heel and toe to maximize performance and deliver more consistent results even on poor strikes. The short irons, meanwhile, feature smaller blade sizes and a more traditional construction that promotes enhanced control on scoring shots. Add it all up and you have the distance, launch, and forgiveness of Titleist’s AP1 irons plus the clean, classic shaping of its AP2 irons, which is ultimately how AP3 earned its name. The new 718 AP3 irons come standard with Golf Pride Tour Velvet grips. They also feature the mid-launching True Temper AMT Black as a stock shaft, but Titleist is also offering other premium aftermarket shafts at no upcharge to fit any player’s profile needs.
|Stock Shaft||True Temper AMT Black steel|
|Stock Grip||Golf Pride Tour Velvet|
|Click the Enter Custom Specs tab above for custom shaft & grip options|
Players of all ability levels. Okay, beginners and those with high handicaps might fare better with the AP1, but the new 718 AP3 is going to fit a wide array of players. After all, it offers a clean, compact look and impressive feel at impact, but it’s also highly forgiving and will produce exceptional distance and naturally high launch conditions, especially in the longer irons. All said, the AP3 looks as if it’s poised to replace the highly popular AP2 as the most versatile iron in the Titleist lineup.
Allows weight to be pushed to the perimeter for improved performance on mis-hits while also enabling a thinner clubface for faster ball speeds and more distance.
An average of more than 80 grams of high-density tungsten positioned in the heel and toe of the long and mid irons creates more forgiveness on mis-hits and increased stability at impact.
Longer blade lengths in the long and mid irons encourage higher MOI and launch conditions, while more compact blades in the shorter irons promote optimal control.
“We created AP3 because we know there’s a lot of golfers who want distance and forgiveness, but they want it in a shape they’re comfortable with. And the AP3 gives golfers the distance and forgiveness of a game-improvement iron but the look of a Tour iron.”
Josh Talge, Vice President of Marketing for Titleist Golf Clubs
“For me, definitely the AP3 was the one that got me really excited. The feel, the look is something that’s very attractive. It exceeded my expectations and I’m thinking this is something that I need to get in my bag.”
TGW customer J.R., 3 handicap
|Titleist Mens 718 AP3 Irons|
|Club||Loft||Length||Lie Angle||Offset||Swing Weight|