O-Works line set to add to Odyssey’s impressive legacy

Odyssey O-Works Putters at the 2017 PGA Show

Check out Odyssey O-Works Putters at the 2017 PGA Show

O-Works Putters

Check out the Odyssey O-Works Putters

2017 Callaway Talks: O-Works Putters

2017 Callaway Talks: O-Works Putters

With nearly 500 professional wins, including 78 on the PGA Tour, and almost $700 million in earnings thus far in this decade alone, Odyssey’s run of success has been simply remarkable.

Equally impressive is that Odyssey putters have been just as or even more popular with recreational golfers of all ability levels.

There are a number of reasons why Odyssey has fared so well. Included in that list is the ample forgiveness that its putters provide, as well as the number of different head designs offered to players to help them better match up their putter and putting stroke

What Odyssey has probably been best known for through the years, however, are the various face inserts it has produced, almost all of which have delivered incredibly soft feel.

In 2016, Odyssey had great success with the Works family of putters, but it wanted to revamp that line with changes that would improve feel and performance, and the result is the new O-Works family.

“(O-Works) is new for 2017 and it’s the follow-on to our Odyssey Works product,” said Austie Rollinson, Odyssey Chief Designer. “We wanted to take it up a notch and get back some of our original White Hot feel. We wanted to get it a little softer and do it a little differently, how the metal works with the urethane.”

The Works line featured Odyssey’s Fusion RX face insert, which was created by covering a soft White Hot insert with a thin layer of stainless steel mesh. The result was an incredibly true roll but feel that was a bit firmer than what had made Odyssey so popular through the years.

Given that the stainless steel and the urethane used in creating the White Hot insert both had tremendous value, Odyssey began exploring ways to use them together more effectively, and the result is the brand new Microhinge Face Insert that’s being utilized in the O-Works line.

“What we did is, we basically co-molded these microhinges into the urethane and what that does is it exposes more of the urethane and you get more of that legendary White Hot feel that you know from Odyssey,” Rollinson said.

So how exactly are the microhinges constructed and what do they accomplish as it relates to improved performance on the greens?

“All these little hinges are built and suspended on these little nubs of the urethane,” Rollinson explained. “What that does is it enables the ball to contact more of the metal in those hinges to put more forward roll on it. We have double the forward roll that we had on Fusion RX in this, so it’s going to roll better and it’s going to feel better.”

From a performance standpoint, by creating more forward roll, less skidding occurs at impact, with the end result being that players can expect more consistent results in terms of distance and speed control.

Also back from Odyssey as it relates to the O-Works family is Versa Alignment Technology, as high contrast sightlines have been utilized in the various head designs to help players set up properly and get the ball started on their intended line.

And, as always is the case, Odyssey has a wide variety of styles for players to choose from, including the highly popular Two-Ball and #7 head designs.

“We have about eleven options in the line,” Rollinson said, adding that they wanted to keep the number manageable for consumers. “We’ve got just the ones that we know are the big hits, the best sellers, and then a few new ones as well to keep it interesting.”

One of the new models for 2017 is the R-Line, which is a mid-sized mallet design that was created specifically based off feedback from Tour players. As a face-balanced putter, the R-Line will work best for players who utilize a straight back, straight through putting stroke.

Also new are versions that feature a Red or Black finish. They have been incorporated into the O-Works family based on requests from numerous Tour players.

Additionally, some new head designs were introduced with the new finishes, including the #7S, which takes the popular #7 head design and utilizes a slant-neck hosel to allow for more toe flow to help players with more arcing strokes.

With the exception of the Tank #1 and #7 models, which are counterbalanced and come at 35 or 38 inches in length and with SuperStroke Tank grips, O-Works putters are available at 33, 34, and 35 inches in length and with either a SuperStroke Slim 2.0 or SuperStroke Pistol GT Tour grip.

Toulon Design: Exquisitely crafted to provide beauty and elite performance

New Toulon Design Putters Revealed!

New Toulon Design Putters Revealed!

Image of Odyssey Toulon Indianapolis SB AR Putter w/ SS Slim 2.0 Grip Image of Odyssey Toulon Memphis Putter w/ SS Pistol Grip Image of Odyssey Toulon Madison Putter w/ SS Pistol Grip

Sean Toulon has had a long and illustrious career in the golf industry, including a highly successful 20-year run with TaylorMade.

When he left TaylorMade, Toulon was planning to scale things back a notch and focus primarily on his new venture, a high-end putter company.

But in life, as everyone knows, things don’t always go as planned.

Not long after the well-received launch of Toulon Design, Callaway came calling, and Toulon felt he had no choice but to listen.

“Odyssey has been tremendously successful, the number one brand in putters, but (Callaway) was looking to re-energize the Odyssey brand,” Toulon said. “It all happened pretty fast and after about three months Callaway bought Toulon Design and brought me in to oversee Odyssey. We’re in the process of moving all of our employees over now, and I’m very excited about this opportunity.”

For Toulon, who in addition to being Odyssey’s General Manager is also a Senior Vice President for Callaway Golf, one of the biggest challenges he faces is how to position Odyssey and Toulon Design in the marketplace.

“Really, the biggest hurdle has been to figure out what a $400 putter looks like compared to a $200 putter,” he said.

As that quote might suggest, Toulon Design putters are on the higher end of the market when it comes to their pricetag. And among the reasons is that they are completely milled and use only premium materials, most notably 303 stainless steel.

“You’re going to get a couple of things when you go to that price point, including the 303 stainless steel, which is pretty close to flawless,” Toulon said. “It machines beautifully on the CNC machine and the quality you get is spectacular. It’s also maintenance free and provides great feel. What you also get with a milled putter is more feedback, and a lot of players, especially better players, want feedback.”

Of course, what’s most important at the end of the day is that a putter helps players get the ball in the hole more quickly, which Toulon understands as well as anyone.

“When it comes to putters, performance is number one and then it’s about look, sound, and feel,” he said. “We spend a lot of time on every model, and we really concentrate on performance and how we get a face pattern that gets the forward roll that all of the Tour guys want.”

For Toulon Design putters, the face pattern that’s being utilized to get more forward roll on the ball is a unique Deep Diamond Mill, which was specifically designed to produce friction at impact.

Why is that so important?

“If you take a putter face that doesn’t have any friction or resistance, the ball will ride up the face of the putter and backspin is created,” Toulon explained. “Backspin in putters is bad. Friction is your friend. The Diamond Mill pattern gives us that friction.”

In addition to promoting more forward roll, which will help players improve their speed and distance control, the Toulon Design face pattern has another function as well.

“We also wanted the putters to sound and feel good and the Diamond Mill face pattern takes sound at impact and dissipates it,” Toulon said.

Also consistent when it comes to Toulon Design putters is the crisp, organized look they have from any viewing angle, which is anything but an accident.

“I’m a stickler for having lots of lines on the putter, perpendicular and parallel,” Toulon said. ‘That gives them a clean look and makes it easy to line up. The word we get most often from players about our putters is that ‘they look so clean’ and that’s important to me.”

In terms of styles, Toulon Design putters offer a number of different head and neck designs, as well as varying amounts of toe hang, to meet the stroke type and visual preferences of any player.

Golfers will also notice that each model is named after a city or region, and there’s always a back story that accompanies the name choice.

In traditional blade designs, TGW offers the Austin, the Columbus, the Rochester, the Long Island, the San Diego, and two versions of the Madison, which feature different neck designs. In terms of traditional mallets, Toulon Design has the Memphis and the San Francisco models available.

And then there’s the Indianapolis, which is the first high-MOI, modern mallet that Toulon has ever created, a putter that earned its name based on a shape that was inspired by an Indy race car.

With all of the popular blades in the Toulon lineup it would be easy to believe that the Indianapolis, which has been played on Tour by Branden Grace, Patrick Rodgers, and Michelle Wie, among others, was something of an afterthought.

That, however, is not the case. But its more recent release had a strategic purpose.

“The Indianapolis was actually the first one that we started working on over two years ago,” Toulon said. “But we released some of the blade designs first because they are really hard to get right, and I wanted people to know that these guys are really world-class putter makers.”

Also of note when it comes to Toulon Design putters is that some models are available with a counterbalancing option for players who need help in smoothing out their stroke or more specifically slowing down their hands to allow the putter to release properly.

Those models feature 400-gram head weights as well as heavier grips, but the added weight is implemented in a unique manner.

“We use a changeable sole plate that has tungsten weight to increase the head weight,” Toulon said. “I think it’s a really elegant solution for those players who need (counterbalancing), and we didn’t want to golfer to have to send the putter in.”

As for Toulon personally at this point, 2017 has been a whirlwind, but he couldn’t be much happier about what’s transpired to date, as well as what’s to come.

“We’re getting there,” he said with a laugh, “and the product looks fantastic.”

Odyssey Works - A Perfect Mix Of Feel And Performance

Odyssey White Hot RX Putters and the Odyssey Works Putters

Check out the Odyssey White Hot RX Putters and the Odyssey Works Putters at tgw.com.

Which Odyssey Putter Is Right For You?

Check out all the Odyssey Golf Putters at TGW.

The Odyssey White Hot insert has become the stuff of legends when it comes to incredible feel in a putter. But Odyssey engineers weren't willing to rest on their laurels and set out to find a way to incorporate an even better roll with the beloved White Hot feel. They decided to implement their patented Metal-X roll pattern into a new design by creating the RX Fusion insert, and the Odyssey Works family was born. “Odyssey Works is the most complete embodiment of everything we know about making more putts,” said Austie Rollinson, Chief Designer - Odyssey.

The RX Fusion insert is comprised of a White Hot insert that has been covered by a thin layer of stainless steel mesh. The feel is still incredibly soft, albeit maybe slightly firmer than the White Hot, but the design gets the ball rolling more quickly, which gives golfers better speed control on the greens. To say Odyssey Works has been a success would be a significant understatement. In early May, Works putters were in the bags of the winners on the PGA Tour, LPGA Tour, and European Tour … all on the same weekend. The Works family features standard and counterbalanced models and includes some of Odyssey's most classic designs, such as the 2-Ball and No. 7 model, the latter of which is arguably the most popular choice on Tour.

Odyssey Putters Fitting Guide

Image of Odyssey Putters Toe Hang

Odyssey has achieved its position as one of the leading putter manufacturers in the world by giving players a multitude of great choices, all of which provide consistent roll patterns and excellent feel.

Included among those options, regardless of the family you choose from, are head designs that will accommodate different putting strokes with great success.

Whether it’s the highly popular White Hot RX or Works lineup, or one of the other collections offered to players, if you talk to Odyssey personnel, they’ll describe their putters in terms of toe hang, using modifiers such as full, mid, and slight to help players better understand what style will work well for their stroke.

As a specific example, the classic #9 head design, which has often been seen in Phil Mickelson’s bag, is a full hang putter that will work well for players who have extremely pronounced arcs in their stroke. The #1 head design, meanwhile, would qualify as mid hang, meaning it will work well for players with significant arcs.

In terms of a slight-arc design, the classic 2-Ball putters would fall into that category, meaning they’ll be a good choice for players with minimal arcs in their stroke, while face-balanced models like the #7 or V-Line will be excellent options for players who putt using a straight back, straight through method.

Unique to the Odyssey lineup and also noteworthy are the Toe Up designs. Odyssey has taken the classic #1 and #9 head shapes and made each as a face-balanced model, which is a dream come true for the player who wants a blade design from a look standpoint but employs a straight back, straight through stroke.

While Odyssey doesn’t list toe hang or toe flow among its putter specs, it still makes it easy for players to match up their stroke and putter style, doing this through an online fitting tool.

Golfers can enter information about their stroke and putter preferences and the program will provide recommendations accordingly, a tremendous feature for helping players pick the right putter for their game.