NEW TITLEIST PRO V1™ & PRO V1x™ GOLF BALLS

Driven by the pursuit of superior performance, Titleist delivers even more distance, softer feel and longer lasting durability in its 2013 Pro V1 and Pro V1x models through new core and cover technologies.

The 2013 Pro V1 provides even softer feel, making it the softest Pro V1 yet. Golfers will also benefit from the Pro V1's longer distance due to lower driver and long game spin, and a shallower angle of descent that produces more roll. The 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control. Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish.

The 2013 Pro V1 and Pro V1x have been tested and validated by golfers at every level of the game - including the world's best tour professionals, PGA professionals and amateur golfers of all swing speeds - to resounding positive feedback and success. Among the early converters to the new golf balls were Adam Scott (Pro V1) and Luke Donald (Pro V1x), each player winning convincingly on the worldwide professional tours after putting the 2013 model in play.