TaylorMade Launches R1 Drivers.

80% of golfers are playing the wrong loft. 24% of golfers are wrong by 2° or more. One single golf club, the new 2013 TaylorMade R1 driver can be tuned to fit Tour pros and amateurs alike with 7 standard and 5 upright loft options between 8° and 12° (± 2°) to obtain optimal driver launch angle.

With an incredible amount of adjustability the TaylorMade R1 Driver also features 7 face angle options: N/square, open, medium-open, maximum-open, closed, medium-closed, maximum-closed; as well as shot-shaping movable weights to promote a neutral/straight flight or a distance-enhancing draw.

Thick-thin crown provides lower and more-forward center of gravity location promoting high launch, fast ball speed and low spin.

Inverted Cone Technology milled into the inner side of the clubface expands the portion of the face that delivers high ball speed.

Black clubface, non-glare white crown and new gray/orange/ black crown graphic together promote easy alignment.

*80% and 24% claim is based on player data from TaylorMade's MATT System.